Mr. Yummy
2021-Present
Naming
Branding
Website design
Since most fast food places serve relatively similar items on their menus, it takes much more than product placement and the occasional commercial to draw in new consumers. That's why with Mr. Yummy we opted for a fun and distinctive logo, packaging and store layout for a modern or contemporary look who serves to attract a much younger and youthful market audience.
Mr. Yummy’s brand was given a cartooned, friendly and recognizable character that can be seen plastered on the individual burger wrappers, bags, boxes and menus. The boxes are decorated with stickers while Mr. Yummy takeout bags are printed with rubber stamps.
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