Jimmy Lion is a clothing brand founded in New York City by two spanish entrepreneurs. Their goal was clear from the beginning: to create great quality socks with a key differenciator — an emphasis on design and originality. And so they did: they transformed what was considered before as a ‘boring accesory’ into an street-style superstar. They now have headquarters in 6 different countries around the world and have sold more than 2 million pairs.
When we met Jimmy Lion, they already had an established brand but wanted help developing their digital identity and overall brand image. We work side by side with Jimmy Lion’s creative team, refining their brand story and highlighting what makes them different from other brands.
Over the years, we’ve shot campaigns with them all over the world and continue to create daily content and creative-assist many of their projects.
© Avellana Studio 2021