Grupo Larrumba is one of Spain's most known restaurant groups. It was founded in 2013. Back then, despite a strong focus on food, the restaurant industry in Madrid lacked the vibrancy and modernity of similar businesses in other cities such as London or New York. So they solved a problem known by many young people: where should they go to eat where the food in not expensive but the experience is amazing? Well, now they have more than 18 restaurants to choose from.
Even though all of their restaurants have Grupo Larrumba’s trademark dishes and eclectic interior design, each one of them has a different personality and they all appear modern yet approachable.
We helped position Grupo Larrumba with appealing content and big and strong social media presence. Their content leads the customers through the different aspects of their restaurants, taking them on a journey and tempting them to join it.
Through the years, we've also designed packaging, menus and brochures that show off Grupo Larrumba's personality.
© Avellana Studio 2021