Food Stories
Client
Food Stories
Year
2020
Role
Brand Identity
Art Direction
Packaging
Grocery freezers pose unique challenges: shoppers can’t smell or touch the product before purchase, so a frozen food brand should rely on branding to get the customer’s attention — the consumers have endless choices in front of them so frozen food brands NEED brand recognition. For Food Stories, we created a colorful and youthful brand, with an overall vibe that’s miles apart from their competitors. We focused on designing a bold logo, a recognizable color palette and most importantly: a recognizable character that amps up the fame of this once-thought-to-be-ugly food category.
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