Product Naming & Copy
Fit Food is a small spanish chain of cold-pressed juices and healthy shops.
When Fit Food started 6 years ago, the healthy market in Madrid was comparatively under-developed and a strong brand presence wasn’t considered necessary by many healthy store owners. Those who had invested in branding where somewhat “safe” and undifferentiated from one another.
Avellana Studio saw an opportunity to completely differentiate their offering. Fit Food wanted to strongly appeal to young consumers and make their healthy stores “the place to go”. To do this, we created a strong brand identity as a healthy chain but with a fun and original approach; miles apart from the traditional healthy store feeling.
We applied this concept across the full range of Fit Food materials via bold photography, stand-out designs, original slogans and taglines with a hip and aspirational positioning. The result was cool and energetic; loved by their target of young, health-conscious adults.
© Avellana Studio 2021