bod bodi
Client
bob bodi
Year
2020
Role
Brand Identity
Graphic Design
Art Direction
Website design
Social Media
The world of streaming workout platforms is currently pretty vast, and online gyms tend to come and go pretty quickly. Amid an ocean of endless competitors, our task was to create a brand that was distinctive, backed by the highest quality workout content carried out by expert instructors.
We came up with “bob bodi”: a bold and relatable character who doesn’t take himself too seriously but is serious about the right thing: getting his clients in shape. We removed the hyperbole that saturates the online workout industry and made the training-at-home experience more enjoyable. Bob’s personality is carried throughout all the brand’s marketing: from the jargon-free language we used in its copy, to the cheeky way he talks to his clients. Plus, bob’s know-how gives his clients a different yet professional workout experience.
The result of this project is a brand with a compelling selling profile that makes people engage and purchase the website’s content.
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